Removing data snippet from the search engine results page is necessary if you publish evergreen content on your blog. And if you are running a news related blog then you shouldn’t remove date from Search results. There are 2 major ways you can remove Date from Search engines.
Here I will show you both methods which you can apply to your blog to remove the date snippet from search results.
Before I Start the tutorial, I want to share the benefits of removing the date snippet and why you should remove the date from search engines. Let’s read the benefits below:
Increase click-through rate on Search Engine results page: People always want to read the latest and most of the time they ignore old one even it’s useful. While Google and other search engines show the published date in the description on their Search Results page then you should remove the date stamp to increase the click-through rate.
For example, If anyone search for “WordPress tips” then the guy will get lots of results and If the guy found something most recent then he is most likely to click on that. That’s why you need to remove or hide the date stamp to increase CTR. Let’s take a look to below the screenshot:
Above the screenshot I have marked date snippet using Red arrow and Without date snippet using the green arrow. Now let me explain the details guide to remove Date stamp on SERP.
Other benefits of removing date snippet is, You get more space on your meta description.
Remove Date From Google SERP
Here I have shared 2 different methods to remove the date. One is using code (For Genesis) while another is Using Plugin (For Any WordPress Themes). Let’s Check the steps below:
Remove Date From SERP In Genesis Framework
First login to your WordPress admin panel and go to
Appearance>>Editor. Now click on the
function.php from the right side of the current page.
Now find the following code on your function.php
remove_action( 'genesis_before_post_content', 'genesis_post_info' ); add_action( 'genesis_before_post_title', 'genesis_post_info' );
And simply delete the following line from the code
add_action>( 'genesis_before_post_title', 'genesis_post_info' );
And if you are using any other child theme where you have not found above the code then paste the following code to
remove_action( 'genesis_before_post_content', 'genesis_post_info' );
Now click on Update File Button.
[Note: Removing the date snippet from search engines can be taken more than a week to display]
Remove Date From SERP Using Plugin
There is a plugin called date exclusion SEO which will let you remove the date snippet from SERP. Although this plugin has not been updated in over 2 years but It worked well for me on WordPress 3.8, Anyway, I am not recommending you to use this plugin because, It’s not updated version. If you are completely newbie and not familiar with code then you should take a try.
First install and activate the plugin to your WordPress blog. Now go to Settings>>Date Exclusion SEO. And do the following:
Finally click on ‘Save changes’ button.
Did you find this tutorial useful? Do you know any other method to remove the date from search engines? Please let me know your feedback or question about this issue via below the discussion box and don’t forget to share this tutorial on social network.