Schema Markup: What Is All About?
Schema Markup is an important factor in SEO and It has been introduced to us almost 3 years now. The importance of Schema Markup on a web page has grown rapidly and still growing. Schema markup is supported by major search engines like Google, Bing, Yahoo, Yandex and more.
In SEO, schema Markup plays an important role and someone also thought that Its the next big ranking factor of Google. Actually Schema markup is new to us and most of us don’t even know about it. Actually, what is schema markup?
Let me explain Schema Markup…
What Is Schema Markup?
Schema markup is a collaboration of Google, Yahoo and Microsoft. Actually, Schema markup is used to improve the web by creating structured data which is supported by Schema to help search engines to identify what is the page is all about. So, Search engine can identify your content and serve to the appropriate audience based on the search terms.
If you have used a rich snippet for your or your client or friend website, You know what is Schema Markup. Here are some example of Schema markup enabled webpage on Google’s SERP:
Schema.org is the official home for Schema project, which is collaborated by Google, Yahoo, Bing and Yandex. You can find more details about it on schema.org
Why Schema Microdata Is Important?
Google recommend to add Schema microdata over microformats and RDFa. That’s why Schema microdata becomes so much popular. Though, Schema markup plays an effective role in search engine results page, But there are only 0.30% domains are using the schema markup to their webpage and the larger sites are more likely to add schema markup according to the study of Search Metrics.
It’s not just helps webmasters to increase Click Through rate in SERP, It also makes your web page more SEO friendly by passing the insider and in-depth information about your webpage. So then Google and other search engine can understand about your webpage and serve the audience based on the search query.
While, You are making your webpage easy to understand for Search engine then you have more chances to surpass your competitors and gain top rank on SERP. In a recent study of SEL, It comes out that, More than one-third of Google search results incorporate by schema.org, So you still have chances to surpass your competitors by adding schema markup to your webpage.
It helps your webpage rank better in search engine results page for all kinds or type of webpages including:
- Products and Book Review
- Music & Video
- Person or People
- Local business
- TV Episodes
- Applications and Software
- And much more…
How To Add Schema Markup To Your Website
If you own a website then you can add schema microdata to it. Though, I have planned to write how to implement Schema microdata to WordPress in my next Article, Now I’d like to introduce you with schema creator, which will help you to generate semantic vocabulary. Actually, Schema uses a unique semantic vocabulary in microdata.
To get started, visit here and learn more about it. As I wrote before, It supports unlimited types of webpage. You can search the microdata that you need in your webpage. But make sure that you are not overdoing it, That’s mean only add appropriate microdatas that you need.
Once you come up with your needs, Now visit schema creator. In schema creator, You will find some microdata generator on the left sidebar like below:
Now click on the schemas you want to generate and You’ll redirected to the schema generator page. After that, Fill the forms with the information you want Google to display. After filling the fields that you need in schema creator, It will provide you the code to make your webpage schema enabled. Copy that and paste the microdata provided by the schema creator to your website’s HTML source.
Finally! Run the webpage through Google Structure data testing tools to make sure that schema markup is working properly.
Anyway, Do you use schema markup to your webpage? Let us know, we’d love to hear your feedback via the discussion box below and don’t forget to stay connected with us, COZ in the next article of Schema Markup series, we planned to write how to add schema markup to WordPress theme and basic practices of using Google’s Structure Data Helper.